Earlier this week, the NFL took to Instagram with a video of Rihanna sporting the latest Savage X Fenty football hoodie.

Source: https://madamenoire.com/1333026/rihanna-super-bowl-half-time-show-teaser/

Her clothing label Savage X Fenty printed off a $US59 T-shirt, with just one serious message printed in bold black.

Source: https://thenewdaily.com.au/entertainment/2023/02/12/super-bowl-lvii/

Just hours before the post, she also hit the 'gram with a steamy promo video flaunting her Valentine's Day lingerie release with her intimates/loungewear brand Savage X Fenty.

Source: https://parade.com/tv/rihanna-super-bowl-lvii-halftime-show-trailer-teaser-video-2023

Over the past weekend, Rihanna dropped her “Game Day” collection through her Savage X Fenty brand.

Source: https://thesource.com/2023/01/11/rihanna-releases-savage-x-game-day-collection-to-have-fans-super-bowl-ready/?utm_source=rss&utm_medium=rss&utm_campaign=rihanna-releases-savage-x-game-day-collection-to-have-fans-super-bowl-ready

Rihanna has resigned from the chief executive position at Savage X Fenty, the inclusive lingerie brand she founded in 2018.

Source: https://nypost.com/2023/06/26/rihanna-steps-down-as-ceo-of-lingerie-brand-savage-x-fenty/

She won an Emmy for her work on "Savage X Fenty Show Vol. 3," and she choreographed Rihanna's iconic Super Bowl performance this year!

Source: https://www.buzzfeed.com/morgansloss1/polynesian-actors-in-hollywood

The global icon is loved as much for her sensual appeal as she is for her songs and business ventures – one being Savage X Fenty.

Source: https://www.koimoi.com/fashion-lifestyle/when-rihanna-aroused-the-entire-internet-at-once-flaunting-her-curvaceous-bbs-in-a-red-hot-lingerie-spreading-the-valentines-vibes/